Online Digital Marketing Course
Our Online Digital Marketing Course equips you with practical skills to excel in the ever-evolving online world. Learn from industry experts about SEO, social media marketing, PPC, content creation, email marketing, and more. Through hands-on training and real-world projects, you’ll gain the knowledge to craft successful marketing strategies, enhance brand visibility, and drive measurable results. Ideal for beginners and professionals, our comprehensive curriculum ensures you stay ahead in the digital landscape.
Digital Marketing Course Fees
₹25,000 ₹20,000
Key Features
Digital Marketing Certification
Key Features
Digital Marketing Certification
Digital Marketing Course Prerequisites:
Our Online Digital Marketing Course is open to all, requiring no prior marketing or technical experience. However, basic computer literacy and familiarity with internet usage are beneficial. Whether you’re a student, professional, or business owner, a passion for learning and curiosity about online marketing trends will help you excel. This course is designed to accommodate beginners and career-switchers seamlessly.
Digital Marketing Course Syllabus
MODULE 1: BASICS OF DIGITAL MARKETING
- Introduction to Digital Marketing
- Why Digital Marketing is Important
- How Internet Marketing Works
- Comparing Traditional vs. Digital Marketing
- Types of Digital Marketing Strategies
- Boosting Online Visibility
- Engaging Visitors Effectively
- Driving Targeted Traffic
- Generating Leads
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Conducting Market Research
- Keyword Research Basics
- Different Types of Keywords
- Essential Keyword Research Tools
- Localized Keyword Strategies
- Analyzing Competitor Keywords
- Choosing the Best Keywords for Projects
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction to SEO
- How Search Engines Function
- SEO Fundamentals & Concepts
- Understanding Search Engine Results Pages (SERP)
- Google Crawling, Indexing, and Ranking Explained
MODULE 4: ON-PAGE OPTIMIZATION
- Selecting a Domain Name
- Choosing Web Hosting
- Optimizing Metadata (Title, Description)
- URL Structure Optimization
- Effective Internal Linking
- Setting Up 301 Redirects
- Handling 404 Errors
- Canonical Tag Implementation
- Optimizing Header Tags (H1, H2, H3)
- Image and Alt Text Optimization
- Landing Page Optimization Techniques
- No-Follow vs. Do-Follow Links
- Creating an XML Sitemap
- Configuring Robots.txt File
MODULE 5: OFF-PAGE OPTIMIZATION
- Effective Link Building Strategie
- Understanding White Hat vs. Black Hat SEO
- Domain Authority and Alexa Ranking
- Link Acquisition Techniques
- Docker Hub
- Directory, Social Bookmarking, and Search Engine Submissions
- Content Submissions: Articles, Images, Videos, PPT, PDF
- Forum and Blog Commenting
- Business Listings and Citations
- Creating Infographics for SEO
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Algorithm Updates: Panda, Penguin, Hummingbird
- Understanding Google Penalties
- Essential SEO Tools for Analysis
- Competitor Backlink Analysis
- Monitoring and Reporting Backlinks
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Setting Up Local Listings on Search Engines
- Creating a Complete Google Places Profile
- Improving Search Engine Visibility Locally
- Verifying Business Listings
- Managing and responding to Google Reviews
MODULE 8: GOOGLE ADS (SEM)
- Introduction to Google Ads and PPC Marketing
- Setting Up a Google Ads Account
- Campaign Creation Basics
- Audience Targeting and Ad Placement
- Budgeting and Bidding Strategies
- Google Ads Tools for Success
- Types of Google Ads: Search, Display, Video, Shopping, App
- Conversion Tracking and Remarketing Techniques
- Performance Monitoring and Reporting
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Understanding Social Media Optimization
- Overview of Popular Social Networks
- Effective Image and Content Optimization
- Using Hashtags and Trends
- Platforms: Facebook, LinkedIn, YouTube, Pinterest
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook for Business: Pages, Groups, and Ads
- Growing Your Audience and Analyzing Performance
- Types of Facebook Ads and Campaign Management
- Twitter Marketing: Profiles, Engagement, Hashtags
- LinkedIn for Personal Branding and Company Pages
- Strategies for LinkedIn Group Marketing
- Google Plus Optimization for Businesses (Historical Context)
- Tools and Techniques for social media Success
MODULE 11: GOOGLE ANALYTICS
- Introduction to Google Analytics
- Navigating the Dashboard and Key Metrics
- Real-Time Data Monitoring
- Analyzing Audience Behavior and Demographics
- Tracking Traffic Sources and User Acquisition
- Understanding Content Performance
MODULE 12: GOOGLE SEARCH CONSOLE (WEBMASTER TOOLS)
- Verifying Your Website in Google Search Console
- Setting Up Geo-Targeting and Analyzing Search Queries
- Understanding Crawl Stats and Fixing Errors
- Managing Sitemaps and Removing Unwanted URLs
- Reviewing HTML Suggestions for Better SEO
MODULE 13: CREATING A SIMPLE WEBSITE
- Steps to Build a Basic Business Website
- Using Popular Website Builders or WordPress
MODULE 14: INTERVIEW PREPARATION
- Writing a Strong Resume
- Common Interview Questions and Best Responses
- Practical Tips for Job Interviews in Digital Marketing
FAQ
1. What is a Digital Marketing Course?
2. Who can enroll in this online digital marketing course?
Anyone can enroll—students, job seekers, entrepreneurs, and professionals. No specific background is required, just basic computer knowledge and a strong interest in digital marketing.
3. What skills will I gain?
4. How long does the online digital marketing course take?
Course duration varies, typically ranging from 2 months. It depends on the curriculum depth and whether you choose a part-time or full-time learning schedule.
5. Are there any certifications?
6. What are the career prospects?
7. What top companies have Jobs in Digital Marketing?
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